What Drives Advertising Effectiveness? It's Not What Most Marketers Think
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For creative, it's a significant gap between perception and reality, as the past five Advertiser Perceptions studies show that marketers peg its share at between 19% and 21%, vs. the actual 49%.
What Drives Advertising Effectiveness? It's Not What Most Marketers Think
What Drives Advertising Effectiveness? It's…
What Drives Advertising Effectiveness? It's Not What Most Marketers Think
For creative, it's a significant gap between perception and reality, as the past five Advertiser Perceptions studies show that marketers peg its share at between 19% and 21%, vs. the actual 49%.