TD Bank's New Sonic Identity Aims To 'Develop An Emotional Connection' With Customers
TD Bank aims to connect all customer experiences with sound by incorporating the music into digital and physical locations – including ATMs.
While sonic logos – those three-to-six-note musical stabs that have become a key part of advertising across all media – have proven effective when it comes to brand recognition, TD Bank is taking this to another level, outside of just its radio and TV spots.
With its rollout of a new sonic identity, TD Bank aims to connect all customer experiences with …
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