Study Shows AM/FM Radio Outscores TV for Ad Context and Engagement
“For advertisers, this means the AM/FM radio context for their ads has greater engagement than the TV context”.
Once again challenging the long-held assumption that advertising on television is clearly more effective than on radio because of its combination of “sight, sound and motion,” results of a study from emotional impact researcher Mediaprobe tell a different story, showing greater effectiveness from radio ads.
“For advertisers, this means the AM/FM radio co…
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