Social Media Matters: How Much Is Social Media Costing Your Business, Non Profit Or Government Agency?

Productivity loss, reputation of brand, software costs, marketing money and employee morale impacts are adding up at work.

Yesterday, at the local coffee shop, I spent 20 minutes talking to a high school senior about Social Media. This senior was also in college, a hybrid student. This means she has college social media and high school social media.

Back in my day, Facebook, YouTube, Twitter and LinkedIn were the social media platforms. Friendster, YouStream and MySpace…