Political Spending no Longer Keeping Pace with 2020 as Presidential Primary Season Fades
AdImpact says $1.85 billion has been invested in advertising by the candidates and their allies through March 1. But four years ago, the total was up to $1.96 billion.
With former President Donald Trump scoring consecutive Republican Party primary victories and President Joe Biden not facing any serious challenger among the Democrats, there has been the expected shift in the political advertising marketplace.
With the primary season now in full swing, the ad tracking firm AdImpact says ad spending has not kept pace wi…
Keep reading with a 7-day free trial
Subscribe to ESG University to keep reading this post and get 7 days of free access to the full post archives.