Pharmaceutical Advertising Grows, Digital Benefits Most
Healthcare advertising encompasses a wide range of mediums, including television, print, digital platforms, and direct marketing channels.
The "US Healthcare Advertising Market Report by Product Type (Pharmaceuticals, Biopharmaceuticals, Vaccines, & Over-The-Counter Drugs) 2024-2032" shows the US healthcare advertising market size reached $23.5 billion in 2023.
The market is projected to grow 4.14% per year to$33.8 billion by 2032. The growing online direct-to-consumer drug advertising, th…
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