How To Prevent Social Media Wildfire From Damaging Your Business
More companies are integrating a Social Media Policy to prevent meta-wildfires.
Burger King starts today’s ESG University Social Media Case Study. We look at their 2021 attempt to highlight gender disparity in the restaurant industry with a brash and bold tweet that backfired. According to the USA Today, Burger King tweeted the post above on International Women's Day.
Later in the day, Burger King UK tweeted an apology ― “We hear…
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