Forecast: Political Ad Spending to Top $12 Billion
“This year’s election cycle will be the costliest in U.S. history."
It is the calm before the political storm.
The 2024 presidential primaries may not be generating all that much ad spending, but a new political advertising forecast from eMarketer says 2024 will bring record amounts of investment with a lot of dollars being spent in new ways. The overall number is impressive enough on its own.
If eMarketer’s prediction h…
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