Could Radio Replace Newspapers & TV As The King Of Local?
More newspapers and TV stations are turning to syndication while radio stations are investing in local communities.
That’s the provocative question posed by Gordon Borrell and Corey Elliott in Borrell Associates’ latest Local Marketing Trends Podcast, which features an interview with Erica Farber, the outbound President & CEO of The Radio Advertising Bureau.
Borrell cites several reasons why radio remains resilient while newspapers have been in decline since the mid-2…
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