Auto Dealers Spent More on Local Ads in 2023
Dealers says local car dealers spent four percent more on advertising last year, with dealers spending a combined $8.9 billion.
The auto industry continues down a post-pandemic road to normalcy and that was reflected in an acceleration in advertising. The National Association of Automotive Dealers says local car dealers spent four percent more on advertising last year, with dealers spending a combined $8.9 billion. That was a $330 million increase compared to what was invested o…
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