At Borrell Miami, Media and Advertisers Face the Future ‘Full Tilt
“What we're going to see over the next several years is a flattening of the growth to the point at which all digital media will grow roughly at the same rate as all types of advertising”
Digital ad revenues are forecast by Borrell Associates to grow 5.8% this year, for a second consecutive year of single-digit growth following annual double-digit expansion since 2001 and a pandemic-fueled spike of +15.3% in 2021.
The deceleration will continue next year with 5.0% growth expected, followed by +3.5% in 2026 and +2.9% in 2027, when 75% of …
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