Social Media Matters: AuronPlay is the Highest Earning Gamer on Instagram
AuronPlay is the highest earning gamer on Instagram, with his 18 million followers allowing him to earn around $89,036 per sponsored post.
AuronPlay has been named the highest earning YouTube gamer on Instagram.
Counter-Strike betting site Clash.gg investigated which YouTube gamers could make the most based on their Instagram audiences.
The study analyzed a list of 71 YouTube gamers based on their subscriber count according to Social Blade. From here, they used Inzpire’s Instagram pricing calculator to find out how much each gamer could potentially make from one sponsored Instagram post and one story. Gamers were then ranked based on how much money they could potentially make from Instagram.
1. Auron (@auronplay) – $89,036 per sponsored Instagram post and story
Auron was found to be the highest earning YouTube gamer on Instagram, potentially making up to $89,036 per sponsored Instagram post and story, given that he has 17.97 million Instagram followers.
The 35-year-old Spanish YouTuber, whose real name is Raúl Álvarez Genes, has amassed an impressive 15 million subscribers on his YouTube channel, Auron, where he regularly posts videos of him playing games such as Fortnite, Minecraft, and Grand Theft Auto.
His main channel, AuronPlay, has maintained nearly 30 million subscribers, despite the creator abandoning it in November 2020 in favor of uploading to his secondary channel and streaming on Twitch.
2. JuegaGerman (@germangarmendia) - $88,653 per sponsored Instagram post and story
JuegaGerman ranks as the second highest earner, ith 17.9 million Instagram followers meaning he can make up to $88,653 per sponsored Instagram post and story.
Germán Garmendia, the man behind the moniker, has amassed more than 50 million subscribers on his YouTube channel, JuegaGerman. The 34-year-old Chilean regularly uploads gaming content but is also known for his funny vlogs and music featured on his now abandoned YouTube channel, Hola Soy German.
3. Rubius (@elrubiuswtf) - $88,142 per sponsored Instagram post and story
Rubius, who has 17.8 million Instagram followers, is the third highest earner, potentially making up to $88,142 per sponsored post and story.
The Spanish-Norwegian YouTuber, whose real name is Rubén Doblas Gundersen has amassed 12.3 million subscribers on his gaming channel Rubius Z, and a smaller but still impressive 851,000 subscribers on the channel, UnPocoDeRubius.
His largest following, however, is on his main channel elrubiusOMG, which is subject to infrequent uploads but currently sits at more than 40 million subscribers.
4. Ninja (@ninja) - $66,809 per sponsored Instagram post and story
Ninja is the fourth highest earner, with the potential to make up to $66,809 per sponsored Instagram post and story, given his 12.4 million Instagram followers.
The 33-year-old competitive gamer, whose real name is Richard Tyler Blevins, has 23.8 million subscribers on YouTube and is best known for playing Fortnite and Warzone. He also has more than 19 million followers on Twitch, making him the most followed account on the platform.
5. Markiplier (@markiplier) - $65,787 per sponsored Instagram post and story
Markiplier is the fifth highest earner, potentially making $65,787 per sponsored Instagram post and story, given his 12.1 million Instagram followers.
The 34-year-old YouTuber, actor and filmmaker, whose name is Mark Fischbach, has gained 36.7 million subscribers on YouTube and frequently uploads videos in which he plays Five Nights at Freddy’s and other horror games.
6. Fernanfloo (@fernanfloo) - $59,655 per sponsored Instagram post and story
Fernanfloo is the sixth highest earner, potentially making $59,655 per sponsored Instagram post and story, given his 10.6 million followers on the platform.
The YouTuber, whose real name is Luis Fernando Flores Alvarado, is a Salvadoran gaming and comedy YouTuber. The 30-year-old has amassed 47.5 million YouTube subscribers, and his content often features him playing games such as Grand Theft Auto and Call of Duty.
7. Aboflah (@aboflah) - $56,590 per sponsored Instagram post and story
Aboflah is the seventh highest earner, potentially making $56,590 per sponsored Instagram post and story, given his 10 million followers.
Known by his real name as Hassan Suleiman, the 25-year-old Kuwaiti YouTuber has garnered more than 39.4 million subscribers. His videos often feature Fortnite, Grand Theft Auto, and horror games.
8. Jess No Limit (@jessnolimit) - $51,608 per sponsored Instagram post and story
Jess No Limit is the next gamer to be featured in this list, potentially making $51,608 per sponsored Instagram post and story given his 8.8 million Instagram followers.
Tobias Justin is an Indonesian YouTube gamer most known for his Mobile Legends gameplays. The 28-year-old has over 48.9 million subscribers and is the most subscribed YouTuber in Indonesia.
9. Jacksepticeye (@jackssepticeye) - $37,392 per sponsored Instagram post and story
Jacksepticeye is the ninth highest earner, potentially making $37,392 per sponsored Instagram post and story, given his 7.9 million Instagram followers.
The 34-year-old Irish creator, whose real name is Seán William McLoughlin, has more than 30.7 million YouTube subscribers and his videos include full playthroughs of video games, which recently includes Dark Souls, Elden Ring and Bloodborne.
10. Lokesh Gamer (@lokeshraj07) - $43,479 per sponsored Instagram post and story
Last on this list of the highest earning gamers is Lokesh Gamer, who can potentially make $43,479 per sponsored Instagram post and story, given his 7 million Instagram followers.
Lokesh Raj Singh is a YouTuber and E-Sports gamer from India. The 23-year-old has over 15.8 million YouTube subscribers and is reportedly worth over $1.8 million. Lokesh’s content mainly consists of Garena Free Fire, a Battle Royale style video game.
"The global video game market size was reportedly worth around $248.52 billion in 2023 and is predicted to reach $664.96 billion by 2033. These staggering numbers reflect the gaming industry's size, especially online gaming on platforms such as Twitch and YouTube,” Gabriele Asaro, Head of SEO and research of Clash.gg commented. "Around 40% of the world's population are online gamers. With the large rate of people now online gaming, many will look to popular online gamers for advice and game recommendations. YouTube gamers can have a huge influence on what games people buy and download, which is reflected in the potential money each gamer can make through sponsored posts on Instagram."