Report Finds Podcast Listeners are ‘Super Consumers’ with Big Appeal for Marketers

Most podcast listening is done on the phone, and nearly three-quarters (72%) of podcast listeners are shopping on their mobile devices at least once a week.

Podcast listeners are more likely to make at least $100,000 per year and have investments worth $50,000 or more compared to the average American. They are also more likely to be employed full-time and have an advanced educational degree. Those are just some of the findings in a new report from Morning Consult Intelligence, which says U.S. podcast listen…