ANA Finds ‘Unsettled Future’ for Retail Ad Networks, as Brands Proceed with Caution
The number of marketers expecting to add additional retail media platforms to their plans is also declining, despite the growing number of retail networks to choose from.
Broadcasters today find themselves competing not only for retailers’ ad dollars, but in some cases with retailers who are creating ad networks to promote products on their websites and in-store. But a new survey from the Association of National Advertisers (ANA) reveals what the trade group says is an “unsettled marketplace.”
Despite total spending grow…
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